Everything Changes – But You …? Agency and Digital Service Providers in a Harmonized World

Steffen Rainer Wienberg, with his extensive background in strategy, marketing, and corporate innovations, alongside Kathrin Keßler, a seasoned professional in strategic design and agency environments, will share invaluable insights on the evolving dynamics of agency business in a world that is increasingly becoming standardized.

In this session, we will discuss the necessity of modifying approaches towards projects to stay ahead in the competitive environment. We’ll bring attention to the transitions of business norms from highly innovative practices to expected standards, focusing on the need to consistently exceed conventional project parts to meet and surpass evolving expectations.

This session is not just an opportunity to learn from a seasoned strategist but also a chance to rethink how to navigate the changing terrains of agency life effectively. It promises insightful reflections on maintaining uniqueness and exceeding standards in a world where the target group is continually adapting and expecting more.