Mark Neufurth is Lead Strategist Marketing at IONOS SE. Previously, he acted as Product Marketing Expert for IONOS Cloud Services. He now has 25 years of market experience in web hosting and cloud IT. Mark started his career at 1&1 Internet AG. As assistant to the CEO, he conducted market analyses, developed business strategies and helped prepare M&As. After that, he was product manager for internet access and hosting products such as 1&1 MyWebsite and 1&1 Do-it-yourself and product manager for monetisation for XING. Since 2013, he has been focusing on the cloud B2B market. At IONOS Cloud, he was responsible for the placement of the cloud products on the market and their profitability and is now helping to determine the strategic direction for the future.